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The Flakiest Missed Opportunity in Fast Food Marketing: Papa Johns Launches Croissant Pizza… But Forgets to Secure the Domain Name

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Papa Johns just unveiled what might be its most daring innovation yet: the Croissant Pizza. A buttery, flaky, French-inspired twist on America’s favorite pie, this product is a textbook example of brand evolution within the Quick Service Restaurant (QSR) category. With a limited-edition launch, a high-fashion collaboration with KidSuper, and global market reach—this campaign had all the elements of a high-impact product debut. Except one. They didn’t buy CroissantPizza*com. Yes, you read that right. In 2025, in an era where owning your digital real estate is everything, Papa Johns launched a globally marketed product without acquiring the exact-match domain name…