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How a Domain Name Acquisition Transformed a Nonprofit’s Online Presence

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As some of you may know, I am an attorney and Of Counsel at Ruskin, Moscou, Faltischek For more than forty years, our client – a respected, volunteer-based not-for-profit organization – has been serving and uplifting communities across the region. Their impact has been undeniable, but in today’s digital landscape, even the most mission-driven organizations face challenges when their online presence doesn’t align with their reputation. One such challenge was their web address. The organization had long relied on a hyphenated domain name that was clunky, difficult to remember, and easy to mistype. Too often, donors, volunteers, and community partners…