PepsiCo wants in on the direct-to-consumer action: they’ve bought the (incredibly amazing) domain name Snacks.com and the (fine) domain PantryShop.com to sell you things faster.
As Fast Company reported, the company saw a 10 percent bump in its earnings last month because people were stocking up during the pandemic.
Snacks.com features more than 100 Frito-Lay products, while PantryShop.com will offer meal kit bundles of snacks.
“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer needs and winning in the marketplace,” said Gibu Thomas, senior VP & head of e-commerce, PepsiCo. “Investing in e-commerce and digital capabilities and talent has been – and will continue to be – a big part of that effort. In these uncertain times, as more and more consumers are using e-commerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”
PepsiCo developed PantryShop.com and Snacks.com in-house from concept to execution in less than 30 days. In addition to buying for themselves, consumers can ship products as gifts to friends and family via both platforms, and the company says the majority of orders on PantryShop.com and Snacks.com will arrive within two business days.
To your domaining success,
@AndrewHazen
